![]() They will post about both their stunning designs and the comfort they provide. They market their products as both gorgeous and comfy. This tights company has started making real moves in the TikTok world. new sustainable zero waste styles now available!!□ #cyberfashion #ravefashion #raveoutfit ♬ collide but make it turbo v1 – 4. What makes them so successful? They’ve clearly learned from their analytics that certain types of content work for them and used them to their advantage. Since a “before and after” video of one of their dresses went viral, they soon realized this was something to repeat. Because their products are so highly visual, they have created eye-popping content to show them in full color, literally. ![]() The beauty of this brand is that they have a very specific USP. Showing off their colorful garments has got people talking, sharing, and eventually buying. This independent clothing brand has leaned into its central selling point. Smaller fish are getting a massive chunk of the action when they do it right. ![]() It’s not just the big fish that are thriving in the TikTok pond. is showing off her fave new #AEjeans ♬ original sound – American Eagle MUST HAVE ITEMS AND GIFTS! □□ Just a couple more weeks til the 25th…are you ready for the holiday? video by ♬ R o c k i n A r o u n d – phoebe They’ve mixed high-visibility brand awareness campaigns with smaller influencer content that drums up mega-engagement. They’re teaching brands the lesson that “the bigger, the better” isn’t always the case. They’ve collaborated with i xearle (who has over 5 million followers) and micro-influencer (who has 9k followers). Note they aren’t just working with the biggest influencers either. They haven’t just partnered with any influencer they’ve found the ideal collaborations making sure their values are the same. Why does their content work?Īmerican Eagle has gone full pelt with the all-American feel, including influencers. This includes videos of their products as well as behind-the-scenes snapshots of staff. They know what they’re about in terms of aesthetics and have leaned into their all-American vibe. When you think of classic denim, American Eagle always comes to mind. ♬ original sound – abercrombie still might get an iced coffee though. Sometimes that doesn’t even include showing off the product, like in this hilariously familiar video. They’ve built a culture of humor, honesty, and authenticity. Since they’re marketing to people in their 20s/millennials, creating on-brand engaging content for them was key. They’ve thought about how to make their content relatable to their target demographic. Why does their content work?Ībercrombie hasn’t just decided to put random videos of their clothing out there. They’ve also made every video unmistakably theirs. Their videos consist of styling tips, hauls, and showing off their products, often collaborating with influencers. ![]() ![]() With 62.6K followers, they’ve built a targeted fan base who come back for their content. Abercrombie & FitchĪbercrombie has firmly established their brand on TikTok, and it’s clear to see they’re getting users on board. High Street brands have discovered how to utilize TikTok to build genuine engagement with their fans. Contentsīrands Not Doing So Well High Street Fashion Brands So who’s making waves on this channel, and how can your brand take inspiration from them? Let’s unpack the top fashion brands on TikTok. In fact #tiktokfashion has over 44.1 billion views on the platform. Who are the top 15 fashion brands on TikTok, and why should you care? The video-first app has proved to be a game-changer for fashion brands time and time again. ![]()
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